The Brief
Develop a custom logo and visual identity for a growing artisan business creating handcrafted tiki lamps. The identity needed to capture the playful character of classic tiki culture while remaining flexible across product branding, merchandise, digital platforms, and promotional materials.
Objectives
• Design a memorable, hand-crafted logo that reflects the client's personality.
• Create a visual identity inspired by vintage tiki culture and Polynesian aesthetics.
• Develop a flexible system that works across social media, merchandise, packaging, and marketing materials.
• Establish a recognizable brand that supports future business growth.
Design Approach
The identity combines custom hand-lettering with bold graphic forms inspired by vintage tiki signage and mid-century Polynesian pop culture. A limited color palette, playful illustration, and handcrafted typography reinforce the authenticity of the client's work while creating a cohesive system that extends naturally across physical products and promotional applications.
Deliverables
• Brand Identity
• Custom Hand-Lettered Logo
• Logo Concepts & Exploration
• Merchandise Graphics
• Marketing Materials
• Social Media Assets
• Product Branding
• Promotional Collateral
Outcome
The final identity gives Highwater Hideaway a recognizable visual presence that reflects the handcrafted quality of its products while creating a flexible branding system capable of growing alongside the business.