The Brief
Create a premium lifestyle brand inspired by the tradition of country clubs, but reimagined for a younger generation. The identity needed to balance heritage with contemporary fashion while feeling timeless, exclusive, and wearable.
The Solution
The identity draws from vintage sporting emblems, editorial typography, and restrained color palettes to create a visual system that feels equally at home on apparel, packaging, and club merchandise.
Member Apparel
The monogram was designed to remain recognizable at embroidery scale.
Event System
Vintage-inspired promotional graphics extend the identity into club communications.
Retail Collection
The identity translates seamlessly across premium apparel.