Adventure Awaits in Every Pour.
The Brief
Design a distinctive brand identity for a tiki bar that feels immersive, playful, and highly recognizable. The identity needed to capture the nostalgic charm of classic tiki culture while supporting a cohesive system across menus, merchandise, signage, and promotional materials
Objectives
• Develop a memorable visual identity rooted in storytelling.
• Create a flexible brand system that works across print, merchandise, and environmental graphics.
• Balance nostalgic tiki influences with contemporary illustration and typography.
• Build a cohesive identity that encourages exploration and repeat engagement.
Design Approach
Rather than relying on traditional tropical imagery alone, the identity embraces hand-drawn illustration, expressive typography, and layered patterns inspired by vintage tiki ephemera. Each application was designed to reinforce the feeling of discovering a hidden island tavern filled with stories, artifacts, and handcrafted cocktails
